WPMU DEV Hustle is a powerful and versatile WordPress plugin designed to help you build your email list, boost conversions, and engage visitors through customizable popups, slide-ins, and email opt-ins. It's primarily used for creating high-converting lead generation forms, displaying special offers, and promoting content on your WordPress website.

Key Features of WPMU DEV Hustle Plugin:

1. Popup & Slide-In Forms:
   • Hustle allows you to create popups and slide-ins that appear on your website at strategic moments to capture the attention of visitors. These forms can be triggered based on user actions such as scrolling, time spent on page, or exit intent.
   • You can fully customize the popups and slide-ins, choosing from different designs and positioning options.
2. Email List Building:
   • Hustle is a great tool for email list building. It offers customizable opt-in forms that integrate with popular email marketing services like Mailchimp, ConvertKit, ActiveCampaign, and more.
   • The plugin supports multiple opt-in form types, including lightboxes, slide-ins, and embedded forms.
3. Customizable Design:
   • The plugin offers a drag-and-drop form builder that makes it easy to customize your forms without any coding.
   • Choose from pre-built templates or design your own using the visual editor. You can adjust colors, fonts, sizes, and the layout of the opt-ins to match your website’s branding.
4. Advanced Targeting & Display Rules:
   • Hustle includes advanced targeting options, allowing you to control where, when, and to whom your forms are shown.
   • You can display forms based on various criteria like user location, referrer URL, device type, and more.
   • Set forms to appear on specific pages, after a set amount of time, or when a visitor is about to leave your site (exit intent triggers).
5. Lead Capture with Multiple Integrations:
   • Hustle integrates with numerous popular email marketing platforms, such as Mailchimp, AWeber, ConvertKit, and ActiveCampaign. It also integrates with Zapier, enabling you to connect with over 2,000 apps for additional functionality.
   • This allows you to automatically add leads to your email lists or CRM tools, making it easier to follow up and nurture your leads.
6. Social Sharing Features:
   • Hustle comes with social sharing buttons, allowing you to encourage your visitors to share your content or offers on social media platforms like Facebook, Twitter, LinkedIn, and more.
   • This helps increase your visibility and promotes your website through your visitors' social networks.
7. Exit Intent Technology:
   • One of the standout features of Hustle is its exit intent technology, which detects when a visitor is about to leave your site and displays a popup at the right moment.
   • This can significantly reduce bounce rates and increase the chances of capturing leads or offering special promotions before a user exits.
8. Advanced Analytics and A/B Testing:
   • The plugin offers built-in analytics so you can track the performance of your opt-in forms, including conversion rates, impressions, and submissions.
   • A/B testing functionality allows you to test different versions of your forms to determine which one works best for your audience. This can help optimize your forms for better results.
9. Custom Popups for Offers and Discounts:
   • You can use Hustle to create special offers, discount popups, or promotional banners to entice users to make a purchase or take a desired action.
   • Create time-sensitive popups to promote sales, events, or limited-time discounts, driving urgency and increasing conversions.
10. Fully Mobile-Responsive:
    • All opt-in forms, popups, and slide-ins created with Hustle are fully mobile-responsive, ensuring they work seamlessly across all devices, from desktops to tablets and smartphones.
11. Multiple Display Types:
    • Hustle allows you to use different display types for opt-in forms and popups, including:
      • Lightbox Modals
      • Slide-ins from the side or bottom of the page
      • Inline Forms placed directly within content
      • Widgets that can be placed in the sidebar or footer
12. Custom Thank You Pages:
    • After a user submits their information via an opt-in form, you can redirect them to a custom thank you page. This is a great way to provide further information, offers, or promotions and improve the user experience.
13. No Coding Required:
    • Hustle is designed to be user-friendly, allowing you to create forms and popups without any coding knowledge. The visual editor and drag-and-drop functionality make it easy to get started.
14. Seamless Integration with WordPress:
    • Hustle integrates seamlessly with your existing WordPress site. It works with most WordPress themes and doesn’t require any additional technical setup.
    • It also supports popular page builders like Elementor and WPBakery for easy form embedding.
15. Customization for Timing & Behavior:
    • You can set timing rules to display popups or forms after a certain period of time, when a visitor scrolls a particular percentage of a page, or after they've shown interest in specific content.
    • Hustle also allows you to trigger forms based on user behavior, such as when they click on a button or link.

Benefits of Using WPMU DEV Hustle:

1. Increase Conversions:
   • Hustle’s popups, slide-ins, and email opt-ins are designed to increase conversions by presenting your offers and lead generation forms to visitors at the optimal time.
2. Customization Flexibility:
   • With a highly customizable drag-and-drop builder, you can create forms that align perfectly with your branding and website style, improving user experience and engagement.
3. Advanced Targeting:
   • Advanced targeting options allow you to show the right message to the right audience, ensuring that your forms are only shown to visitors who are likely to convert.
4. Comprehensive Analytics:
   • Built-in analytics and A/B testing tools allow you to monitor the performance of your opt-in forms and make data-driven decisions to optimize for better results.
5. No Coding Needed:
   • Hustle’s user-friendly interface means that even users with no coding knowledge can create, manage, and optimize lead generation forms effectively.
6. Mobile-Friendly:
   • With mobile optimization, Hustle ensures that your forms look great on any device, allowing you to capture leads from mobile visitors as well as desktop users.
7. Boost Sales & Engagement:
   • Using exit-intent technology and special offers popups, you can boost sales and increase engagement, offering incentives to visitors right before they leave your site.
8. Seamless Integrations:
   • Hustle integrates with a wide range of email marketing platforms and third-party apps like Zapier, allowing you to streamline your lead generation process and manage contacts more effectively.
9. Custom Thank You Pages:
   • After users submit their information, you can thank them and encourage further interaction through customized thank-you pages that may include additional offers or next steps.
10. Easy to Use:
    • Hustle is easy to install and use, with clear setup instructions, intuitive interface, and customer support from WPMU DEV if you need help with any features.

How to Set Up WPMU DEV Hustle Plugin:

1. Install the Plugin:
   • First, purchase and download the Hustle plugin from the WPMU DEV website.
   • Go to your WordPress dashboard and navigate to Plugins > Add New. Upload the plugin file and activate it.
2. Create a New Form:
   • Once activated, go to the Hustle section in your WordPress dashboard.
   • Click on Add New to create a new opt-in form (popup, slide-in, inline, etc.).
   • Select a pre-built template or start from scratch with the drag-and-drop editor.
3. Customize the Form:
   • Customize the form’s design using the drag-and-drop builder, choosing colors, fonts, fields, and more. Add your email list integration (Mailchimp, ConvertKit, etc.) to capture leads.
   • Set display rules (when and where the form will appear), such as after a certain time, on specific pages, or when a visitor is about to leave the site.
4. Set Up Analytics:
   • Configure analytics to track performance metrics like impressions, submissions, and conversion rates for each form.
5. Publish and Test:
   • Once you’re happy with the form, publish it and test it on your website to ensure it’s displaying as expected and working correctly.

Conclusion:

WPMU DEV Hustle is an excellent plugin for businesses and marketers looking to build their email list, improve conversion rates, and engage visitors with well-timed, customizable opt-in forms. Its user-friendly design, integration options, and powerful targeting rules make it an essential tool for lead generation and increasing sales on your WordPress site. Whether you're using popups, slide-ins, or inline forms, Hustle can help you achieve your business goals by capturing more leads and offering targeted promotions at the right moments.