Advanced Ads PopUp and Layer Ads is a feature or add-on of the Advanced Ads plugin for WordPress. The Advanced Ads plugin is a powerful ad management tool for WordPress, enabling site owners to display ads in various forms and locations across their site. The PopUp and Layer Ads feature specifically refers to a type of advertisement that appears as a pop-up or layer over the content on the page. This feature is useful for drawing attention to specific offers, promotions, or any content that requires more visibility without being intrusive to the overall user experience. Here's an overview of how PopUp and Layer Ads work within the Advanced Ads plugin:

Key Features of Advanced Ads PopUp and Layer Ads:

1. Pop-Up Ads:
   • Pop-Up Ads appear on top of the content when triggered by certain actions (e.g., when a user visits the page, scrolls to a specific section, or clicks a button). They are often used for promotions, email sign-ups, or time-sensitive offers.
2. Layer Ads:
   • Layer Ads work similarly to Pop-Up ads but may cover a smaller area of the page or come with more flexible layout options. They typically appear in a designated area of the page, like a sliding banner or a modal window.
3. Customizable Display Conditions:
   • You can set up conditions for when and where the PopUp or Layer Ads will be displayed. For example, you can show ads based on:
     • Page or Post Type: Show ads only on specific pages or posts.
     • User Behavior: Show ads after a specific time on the page or after a certain scroll depth.
     • Device Type: Display ads differently on mobile or desktop.
4. Trigger Settings:
   • The ad can be triggered by different actions, such as:
     • Page load: Display the ad immediately upon page load.
     • Click: Show the ad when a user clicks on a specific button or element.
     • Scroll depth: Trigger the ad when the user scrolls a certain percentage of the page.
     • Exit Intent: Pop-up ads that appear when the user tries to leave the page (common for capturing email sign-ups).
5. Close and Dismiss Options:
   • Advanced Ads allows you to configure whether the user can easily dismiss or close the pop-up or layer ad. This is crucial for user experience, as it prevents ads from being too intrusive. You can add a close button to allow users to easily close the ad if they are not interested.
6. Scheduling and Expiration:
   • You can schedule the pop-up or layer ads to appear at specific times, ensuring that they only show during certain promotional periods or time-sensitive offers. Ads can also be set to expire after a certain period, ensuring that outdated or irrelevant offers don't appear to visitors.
7. Design and Customization:
   • The appearance of the pop-up or layer ad can be customized to fit your site’s design. You can control the size, background, borders, and transitions. This flexibility helps ensure that the ads blend seamlessly with the rest of your site design while still standing out.
8. Mobile Responsiveness:
   • Advanced Ads ensures that pop-up and layer ads are mobile-responsive. You can also set separate settings for mobile users, making sure the ads don’t overwhelm users on smaller screens.
9. Analytics and Performance Tracking:
   • You can track the performance of your pop-up and layer ads directly from the Advanced Ads plugin interface. This includes metrics such as impressions, clicks, and conversion rates. This data helps you understand how effective your ads are and make adjustments if needed.
10. Multi-Ad Integration:
    • You can display multiple pop-ups or layer ads at the same time, or use different types of ads depending on the user’s actions or behavior.

How to Set Up Pop-Up and Layer Ads with Advanced Ads:

Here’s a basic guide to setting up PopUp and Layer Ads in Advanced Ads:

1. Install and Activate the Advanced Ads Plugin:

• First, install and activate the Advanced Ads plugin from the WordPress Plugin Repository or from the Advanced Ads website if you are using the premium version.

2. Install the PopUp and Layer Ads Add-On:

• The PopUp and Layer Ads feature is typically part of the Pro version or an additional add-on of the Advanced Ads plugin.
• If it’s not already included, you can purchase and install the PopUp add-on from the Advanced Ads website.

3. Create a New Ad:

• Navigate to the Advanced Ads section in your WordPress dashboard.
• Click on Add New Ad to create a new ad.
• Choose the type of ad you want to display (e.g., text, image, HTML, etc.).

4. Configure Ad Settings:

• For PopUp and Layer Ads, you will see additional options to configure the pop-up or layer behavior. Set up:
  • Trigger Settings: Choose how the ad will be triggered (e.g., page load, scroll depth, click, etc.).
  • Display Conditions: Specify where and when the ad should appear, such as on specific pages, after a certain time, or based on user behavior.
  • Ad Style and Design: Customize the size, colors, and layout of the pop-up or layer ad to match your website’s design.

5. Customize the Close Button:

• Add a close button so users can easily dismiss the ad if they don’t want to engage with it. Customize the button’s appearance, size, and position.

6. Set Display Frequency:

• Choose whether the ad should be shown once per session, per user, or every time they visit a page. This helps control the frequency and ensures users are not overwhelmed with too many pop-up ads.

7. Preview and Publish:

• Once your ad is set up, preview it on your website to see how it looks. Ensure it displays as expected across different devices (desktop and mobile).
• If satisfied, publish the ad and it will begin showing according to your settings.

Example Code Snippets:

If you're familiar with custom development, you can also use Advanced Ads hooks to modify the behavior or appearance of pop-up ads. Here's an example of customizing how an ad appears using custom JavaScript: