The BookingPress Happy Hours Pricing addon is a feature designed to help businesses implement time-based pricing strategies, particularly in a way that discounts or adjusts prices during specific "happy hours" or off-peak times. This addon integrates with the BookingPress plugin, enabling businesses to offer special prices for bookings made during certain hours or days of the week. This can be especially useful for businesses that want to attract more customers during slower periods or incentivize people to book services at certain times.

Key Features of the BookingPress Happy Hours Pricing Addon:

1. Set Happy Hour Discounts:
   • The addon allows you to define discounts that apply during specific times of the day (e.g., during slower hours).
   • For example, if a salon offers a haircut for $50, you could apply a 20% discount for bookings made between 3:00 PM and 5:00 PM on weekdays, making the price $40.
2. Define Custom Time Windows:
   • You can create custom time windows for your happy hours. For instance, if you want to offer happy hour pricing on weekends only, you can set that up.
   • The times can be based on hourly slots, specific days of the week, or even dates (like holidays or special events).
3. Apply Discount to Specific Services or Packages:
   • You can apply happy hour pricing to individual services or service packages. This means you could offer a discount on a specific treatment, like a facial or massage, without affecting other services that might be busier.
   • This helps businesses tailor promotions to the services they want to encourage during off-peak times.
4. Set Percentage or Fixed Amount Discounts:
   • The addon supports both percentage-based and fixed amount discounts during happy hours.
   • For example, you could offer a 10% discount on a service or a $5 discount on a specific treatment during the happy hour.
5. Display Special Offers:
   • When a customer books during a happy hour, the booking system clearly shows the discounted price to customers before they confirm their booking.
   • This enhances the customer experience by making the discount transparent and motivating them to take advantage of the promotion.
6. Enable or Disable Happy Hours by Day and Time:
   • You have full control over which days and times the happy hour pricing will be active. For example, you can enable happy hour pricing from 4 PM to 6 PM on Mondays, Wednesdays, and Fridays.
   • This flexibility ensures you can tailor your pricing based on when your business has fewer bookings or is looking to increase traffic.
7. Increase Bookings During Off-Peak Times:
   • The purpose of happy hour pricing is to increase demand during slower periods. Whether it’s mid-afternoon on weekdays or late evenings, you can encourage customers to book during these times by offering attractive discounts.
   • This helps you maximize your capacity and ensure your business runs efficiently during traditionally quiet hours.
8. Real-Time Price Updates:
   • As soon as a customer selects a time slot that falls within your happy hour, the price will update in real-time to reflect the discount.
   • This gives customers instant confirmation that they are receiving the happy hour rate, reducing any confusion about pricing.
9. Special Occasion Settings:
   • You can even set up special pricing for holidays, events, or special occasions. For example, offering happy hour pricing on national holidays, during a festival, or for a special anniversary of your business.
10. Detailed Reporting:
    • BookingPress can generate reports on bookings made during happy hours, helping you understand how these promotions are impacting your business.
    • You can track the total number of bookings made during happy hours and the overall revenue generated from these promotions.

Benefits of Using BookingPress Happy Hours Pricing Addon:

• Increase Off-Peak Bookings:
  • Happy hour pricing is an excellent tool to drive bookings during off-peak times, helping to fill your schedule and optimize your resources during quieter periods.
• Attract More Customers:
  • Offering a discount or special pricing during happy hours can make your services more attractive to price-sensitive customers, especially those who might not book otherwise.
• Boost Revenue:
  • Even with discounts, happy hours can lead to higher overall revenue by filling slots that would otherwise remain empty. The increase in booking volume can offset the reduced price of individual bookings.
• Enhance Customer Satisfaction:
  • Customers appreciate transparency in pricing and enjoy the opportunity to save money. This can lead to a better user experience and increase the likelihood of repeat business.
• Customizable and Flexible:
  • The addon offers great flexibility in defining the discount times, which means you can tailor it to your specific business needs. Whether you want happy hour pricing on specific days, times, or services, you can easily set it up.

Use Cases for BookingPress Happy Hours Pricing Addon:

1. Spas and Salons:
   • Offer discounted massages or facials during mid-afternoon or early evening hours when there might be fewer appointments. For example, offer a 20% discount from 2:00 PM to 4:00 PM.
2. Restaurants and Cafes:
   • For businesses that offer reservation-based services like restaurants, happy hour pricing can apply to specific menu items, drink specials, or meal packages during off-peak times.
3. Gyms and Fitness Centers:
   • Implement happy hour discounts for classes or personal training sessions during times when there’s low attendance, like mid-morning or late afternoons.
4. Consulting Services:
   • Offer discounted rates for consultations or sessions during certain days or hours, making it more appealing for clients to book during those times.
5. Event Planning and Photographers:
   • Photographers, event planners, and other service-based businesses can offer "happy hour" rates for off-peak times to encourage more bookings for events or photo shoots that are less popular during the week.

Installation and Setup:

1. Install the Addon:
   • First, purchase and download the BookingPress Happy Hours Pricing Addon from the official website or a trusted marketplace.
   • Then, upload the addon file via Plugins > Add New > Upload Plugin in your WordPress dashboard and activate it.
2. Configure Happy Hours Settings:
   • After activation, go to BookingPress > Settings > Happy Hours Pricing in your WordPress dashboard.
   • Define your happy hour time windows, set the discounts, and select the services or packages to which the discount applies.
3. Customize Discount Types:
   • Choose whether to apply a percentage-based discount or a fixed amount for your happy hour pricing.
   • You can also apply specific discounts to different services or packages depending on your needs.
4. Enable Happy Hours for Specific Days and Times:
   • Select the exact days and times that happy hour pricing will be available. For example, you might want to set it for 10 AM to 12 PM every weekday or just on weekends.
5. Test the Booking Process:
   • Once everything is configured, test the system to ensure that happy hour pricing is applied correctly when customers book during the defined times.

Conclusion:

The BookingPress Happy Hours Pricing Addon is a valuable tool for businesses looking to maximize their booking potential by offering time-sensitive discounts during off-peak hours. By creating specific time windows where customers can book at a discounted rate, businesses can attract more customers during slow periods, optimize their schedule, and increase overall revenue. The addon provides flexibility, ease of use, and powerful scheduling features, making it an excellent addition to any booking system that aims to enhance customer engagement and profitability.