The Elegant Themes Bloom Plugin is a powerful email opt-in and lead generation plugin for WordPress. Developed by Elegant Themes, Bloom is designed to help website owners grow their email list by providing beautiful, customizable opt-in forms and various targeting options.

Key Features of the Elegant Themes Bloom Plugin:

1. Multiple Opt-In Form Types:
   • Bloom offers a wide range of opt-in form types to suit different needs. These include:
     • Pop-ups: Display a pop-up form when a user visits a page or after a certain period.
     • Inline Forms: Embed forms directly within your content.
     • Widget Area Forms: Add opt-in forms in your site's widget areas (e.g., sidebar).
     • Fly-In Forms: A form that "flies in" from the side or corner of the page.
     • Below Post Forms: Display opt-in forms below blog posts.
     • Content Lock Forms: Allow users to unlock content in exchange for their email address.
2. Pre-Designed Templates:
   • Bloom comes with a library of pre-designed templates for opt-in forms. These templates are modern, responsive, and fully customizable. You can adjust colors, fonts, and layout to match your website's branding.
3. Advanced Targeting & Display Rules:
   • Bloom allows you to set detailed targeting rules, so your opt-in forms appear only to the right audience at the right time. You can target users based on:
     • Time on page
     • Scroll depth (e.g., display after the user scrolls halfway down the page)
     • Referral URL
     • Logged-in status
     • Specific categories or posts
     • Custom triggers (e.g., after a user moves their mouse to the browser's close button)
4. Email Marketing Integrations:
   • Bloom integrates with most popular email marketing services, including:
     • MailChimp
     • AWeber
     • Constant Contact
     • GetResponse
     • ConvertKit
     • ActiveCampaign
     • Drip
     • Sendinblue, and more.
   • These integrations allow you to automatically add new subscribers to your email lists, making it easier to manage your leads and automate your email marketing.
5. Easy-to-Use Visual Editor:
   • Bloom features an intuitive drag-and-drop visual editor that lets you customize your opt-in forms without coding. You can change images, add fields, modify text, and fine-tune the design to match your site's look and feel.
6. Display Analytics:
   • Bloom includes built-in conversion tracking to see how well your opt-in forms are performing. The plugin shows you stats like the number of conversions and conversion rates for each form, so you can optimize your lead generation efforts.
7. Customizable Form Fields:
   • You can add custom fields to your opt-in forms, such as first name, last name, or any other field that your email marketing service supports. This helps you collect more relevant data from your subscribers.
8. Multi-Opt-In Strategy:
   • You can run multiple opt-in forms at the same time, with the ability to target different groups of users with different offers or opt-in incentives.
9. Mobile Responsive:
   • All Bloom opt-in forms are fully responsive, ensuring they look great and function well on any device, from desktop computers to mobile phones.
10. Customizable Popup Triggers:
    • You can set specific triggers for your pop-up forms, such as when a user is about to leave the page (exit intent) or when they have scrolled down a certain percentage of the page. This helps ensure your forms are seen at the right moment.
11. A/B Testing:
    • Bloom includes an A/B testing feature, allowing you to test different opt-in forms to see which one performs better. You can test various headlines, content, and form placements to maximize your conversion rates.
12. Shortcode Support:
    • Bloom allows you to generate shortcodes for the opt-in forms, so you can place them in specific locations or within posts and pages as needed.

How to Use Elegant Themes Bloom Plugin:

Step 1: Install and Activate Bloom

1. To use Bloom, you'll need to be a member of Elegant Themes. Bloom is part of their membership package.
2. After joining Elegant Themes, download the Bloom plugin from the Elegant Themes member area.
3. In your WordPress dashboard, go to Plugins > Add New and click on Upload Plugin.
4. Choose the downloaded Bloom plugin file, click Install Now, and then Activate.

Step 2: Configure Bloom Settings

1. Once activated, go to Bloom in the WordPress dashboard.
2. The first step is to set up your email service provider integration. Select your email marketing platform (e.g., MailChimp, ConvertKit, etc.) and connect your account.
3. After connecting, create an opt-in form by selecting the form type (pop-up, inline, etc.) and choosing a template that suits your website's design.
4. Customize the form using the visual editor. You can change the colors, layout, fonts, and more.
5. Set display rules to define when and where the form should appear on your site. You can choose triggers based on user behavior, page, or post type.

Step 3: Track Performance

• Bloom provides built-in analytics for each form. You can monitor conversions, the effectiveness of A/B tests, and other key metrics directly from the plugin settings.

Step 4: Test and Optimize

• Use A/B testing to determine which opt-in form performs best. Test different headlines, images, and button styles, and optimize based on conversion data.

Benefits of Using Elegant Themes Bloom Plugin:

1. Increase Conversions:
   • Bloom helps convert website visitors into subscribers by offering attractive and well-targeted opt-in forms, which can lead to more email list sign-ups.
2. Beautiful Design:
   • The pre-designed templates and customizable options allow you to create stunning opt-in forms that complement your website's design, improving user experience.
3. Easy to Use:
   • Bloom’s visual editor and straightforward settings make it easy to design and configure opt-in forms without any coding knowledge.
4. Multiple Display Options:
   • With various form types and display rules, you can ensure your opt-in forms appear at the perfect moment, maximizing user engagement and conversion rates.
5. Advanced Targeting:
   • The targeting and display rules allow you to present your opt-in forms to the right users at the right time, improving the chances of conversion.
6. Integration with Major Email Providers:
   • Bloom seamlessly integrates with the most popular email marketing platforms, allowing you to grow your email list and automate email campaigns.
7. Mobile Optimization:
   • The plugin ensures that your opt-in forms are responsive, meaning they work well on all devices, improving the overall user experience.
8. Detailed Analytics:
   • Built-in analytics help you track how well each opt-in form is performing, enabling you to make data-driven decisions to optimize your lead generation strategy.

Pricing:

• Elegant Themes Bloom Plugin is available through the Elegant Themes Membership, which costs $89/year for access to all themes and plugins, including Bloom and other premium tools. You can also purchase a lifetime membership for $249, which provides lifetime access to all themes and updates.

Conclusion:

The Elegant Themes Bloom Plugin is an excellent tool for anyone looking to grow their email list through effective lead generation strategies. With its highly customizable opt-in forms, advanced targeting features, A/B testing, and seamless integration with popular email marketing services, Bloom helps you attract more subscribers and build a stronger email marketing strategy. Whether you're a blogger, marketer, or business owner, Bloom offers an easy-to-use solution to increase conversions and grow your email list on WordPress.