Formidable Conversational Forms (Chat) is an advanced feature of the Formidable Forms plugin for WordPress, which allows users to create conversational, chatbot-like forms for improved user engagement and interaction. This addon enhances traditional forms by transforming them into a step-by-step, chat-based interface, making it more interactive and user-friendly. The primary aim of this feature is to guide users through forms in a conversational manner, often leading to higher form completion rates.

Key Features of Formidable Conversational Forms (Chat):

1. Chat-style Form Layout:
   • The forms are displayed in a step-by-step, question-and-answer style, similar to a chat interface. This makes the form feel more like a conversation rather than a series of traditional fields.
   • It helps in reducing form abandonment by making it more engaging and interactive for users.
2. Multiple Question Types:
   • You can include various types of questions, such as multiple-choice, text fields, dropdowns, date pickers, and more.
   • Forms can dynamically change based on user responses, displaying relevant questions depending on previous answers, thus creating a more personalized experience.
3. Progress Indicators:
   • Users can easily see their progress as they move through the form, encouraging them to complete the process.
   • The visual cues make the process less daunting and more transparent.
4. Customizable Conversation Flow:
   • The conversational flow is highly customizable. You can define the order of questions, add conditional logic for showing specific questions, and create a smooth experience based on user responses.
   • You can also set custom messages to appear at different points in the conversation, offering a tailored experience.
5. Conditional Logic:
   • Like with traditional Formidable Forms, conversational forms also support conditional logic. This means you can show or hide fields based on previous answers, creating a dynamic, context-aware form.
   • This is useful for forms that require a more personalized path, such as surveys or feedback forms.
6. Multi-Page Forms:
   • Conversational forms can span multiple pages or steps, creating an organized experience for longer forms. The form automatically moves from one page to the next in a chat-like flow.
7. Email Notifications:
   • You can configure email notifications based on form submissions, ensuring that both you and the user receive relevant updates after the form is completed.
8. Lead Generation and Contact Forms:
   • The conversational style works particularly well for lead generation forms, contact forms, or other forms where engagement is key to gathering user information.
   • Users are more likely to interact with a conversational form as it feels less like a typical form and more like an engaging interaction.
9. Mobile-Friendly Design:
   • These conversational forms are designed to be mobile-responsive, ensuring that users have a smooth experience on any device.
   • Given that more users access websites via mobile devices, this feature ensures a broad reach.
10. Integrations:
    • The conversational form can integrate with popular email marketing platforms, CRMs, and other third-party services. This allows for seamless data collection and integration with your business workflow.
11. Save and Continue Later:
    • For longer forms, users can save their progress and come back to complete the form at a later time without losing their previously entered information.
12. Conversational UI:
    • The user interface is optimized to mimic a conversational experience, including chat bubbles, smooth transitions, and minimalistic design, making it feel natural and intuitive.

Benefits of Formidable Conversational Forms (Chat):

• Higher Conversion Rates: The interactive, conversational nature of the forms leads to a more engaging experience, which can significantly reduce form abandonment and increase conversions.
• Improved User Experience: The step-by-step format is more engaging and less overwhelming for users compared to traditional multi-field forms.
• Customization and Flexibility: The flow of the conversation can be tailored to suit your needs, with conditional logic and customizable messages.
• Ease of Use: Despite being a more complex feature, conversational forms are easy to set up within the Formidable Forms plugin, requiring no coding knowledge.

Use Cases:

• Lead Generation: Creating chat-like forms that guide visitors through the lead capture process for higher-quality leads.
• Surveys & Polls: Engaging users with surveys or polls that feel more like an interactive experience than a traditional form.
• Contact Forms: Offering an engaging way for visitors to contact you, making it feel less formal and more personable.
• Quiz Forms: Running quizzes where users get immediate feedback on their responses in a conversational, fun way.

Pricing:

The Formidable Conversational Forms (Chat) feature is part of the premium Formidable Forms plugin and requires an upgrade to the Business or Elite plan. These plans offer additional features beyond the free version of Formidable Forms, including advanced integrations, conditional logic, and premium support. The pricing typically starts from around $199/year for the Business plan and goes higher for the Elite version.

Conclusion:

Formidable Conversational Forms (Chat) is an excellent tool for those looking to improve their form completion rates by offering a more engaging, interactive, and personalized experience. Whether you’re creating lead generation forms, surveys, or contact forms, the conversational flow ensures that your users feel more involved and are more likely to complete the form. The highly customizable nature of the forms, combined with features like conditional logic and multi-page support, makes it a versatile tool for a wide range of use cases.