The MainWP Piwik Extension is an integration tool that allows you to monitor and manage Piwik (now known as Matomo) analytics across multiple WordPress sites directly from the MainWP dashboard. Matomo is an open-source analytics platform that provides detailed insights into website traffic, user behavior, and performance metrics, similar to Google Analytics, but with the added benefit of being self-hosted and offering enhanced privacy control. This extension is especially useful for users who rely on Matomo for their web analytics and want to consolidate tracking and reporting across multiple WordPress sites.

Key Features of the MainWP Piwik Extension:

1. Centralized Analytics Management:
   • The extension allows you to manage Piwik (Matomo) analytics for all of your connected WordPress sites from the MainWP dashboard, eliminating the need to log into each site individually to access analytics data.
2. Real-Time Analytics Monitoring:
   • The Piwik Extension provides real-time analytics, giving you immediate access to your websites' traffic, visitor behavior, conversions, and more, all from within the MainWP dashboard.
3. Dashboard Widgets for Quick Insights:
   • The MainWP Piwik Extension adds widgets to your MainWP dashboard, so you can quickly view key metrics such as page views, visitor statistics, bounce rates, and goal conversions without needing to visit each site’s individual analytics platform.
4. Website Performance Tracking:
   • The extension lets you monitor important performance metrics for each website, including page load times, bounce rates, and other key performance indicators (KPIs), helping you optimize your websites' user experience and performance.
5. Goal Tracking Integration:
   • You can configure and track specific goals (such as form submissions, purchases, or downloads) across all your connected sites via Matomo. This helps you keep track of the success of your websites in terms of conversions.
6. Customizable Reporting:
   • The extension allows you to customize and generate reports that include data from multiple WordPress sites. You can set specific reporting parameters (like date range, specific goals, or user segments) and export those reports in various formats (CSV, PDF, etc.).
7. User Behavior Insights:
   • Gain detailed insights into user behavior, such as which pages are the most visited, what traffic sources bring the most visitors, and how users are interacting with your content. This information can be used to improve user experience and refine marketing strategies.
8. Integration with Matomo Tag Manager:
   • If you are using Matomo Tag Manager, the extension can help you manage and track custom tags across your WordPress sites, providing better tracking flexibility for your analytics setup.
9. Visitor Segmentation:
   • Track and segment visitors based on custom criteria, such as location, device type, referrer, or other characteristics. This helps you tailor your marketing and content strategies based on user segments.
10. Custom Tracking Settings:
    • The extension allows you to adjust tracking settings for each site, so you can ensure the Piwik (Matomo) analytics are customized based on the specific needs of each website.

How to Use the MainWP Piwik Extension:

1. Install and Set Up Matomo (Piwik):
   • If you haven’t already, set up Matomo (Piwik) on your server or sign up for Matomo Cloud. Ensure that your sites are connected to your Matomo installation for tracking.
2. Install the MainWP Piwik Extension:
   • Ensure that the MainWP plugin is installed and activated on your WordPress site. Then, purchase and install the MainWP Piwik Extension from the MainWP Extensions page and activate it.
   • Once installed, you will need to connect your Matomo installation to the extension. This involves adding the Matomo URL and your site’s unique API token to the extension settings.
3. Configure Sites for Analytics Tracking:
   • After connecting Matomo, configure the extension to track specific sites from the MainWP dashboard. You may need to insert tracking codes into the individual WordPress sites if they are not already set up with Matomo.
4. Monitor Analytics Data:
   • Once the sites are connected, you can start viewing website performance and traffic data through the MainWP dashboard. The Piwik Extension will provide widgets displaying real-time analytics information for all your connected sites.
5. Generate and Export Reports:
   • Customize and generate reports based on your desired parameters, such as visitor counts, goal conversions, and page views. You can export these reports for further analysis or sharing with your team or clients.
6. Use Visitor Data for Insights:
   • Use the data gathered to understand visitor behavior better and optimize your sites accordingly. This includes adjusting content strategies, improving page speed, and enhancing user experience based on analytics insights.

Benefits of the MainWP Piwik Extension:

• Centralized Analytics: Manage analytics for multiple websites from a single dashboard, saving time and improving convenience.
• Real-Time Tracking: View real-time data to monitor site performance and traffic trends without the need to log into individual WordPress sites.
• Custom Reports and Exports: Generate detailed reports based on your specific needs and export them for sharing or deeper analysis.
• Enhanced User Insights: Track user behavior, segment visitors, and gather valuable data that helps you make informed decisions about your content and marketing strategies.
• Goal and Conversion Tracking: Set up goal tracking to measure conversions across your sites, helping you track important actions (e.g., sales, signups, downloads).
• Privacy-Focused Analytics: With Matomo being an open-source platform, you maintain full control over your data and avoid third-party tracking issues often associated with services like Google Analytics.

Conclusion:

The MainWP Piwik Extension is an excellent solution for those who prefer to use Matomo (Piwik) for their web analytics. Whether you're managing a network of client websites, running a digital agency, or simply maintaining multiple WordPress sites, this extension allows you to efficiently monitor and report on key performance metrics across all your sites from one central dashboard. It is especially beneficial for users who prioritize privacy and prefer self-hosted solutions for analytics. With features like real-time monitoring, goal tracking, customizable reporting, and detailed visitor insights, the MainWP Piwik Extension is a valuable tool for enhancing your website's performance and user experience.