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The MainWP Piwik Extension integrates Matomo (formerly Piwik) analytics with the MainWP dashboard, allowing users to monitor and manage analytics for multiple WordPress sites from a central location. Matomo is an open-source analytics platform, widely recognized as an alternative to Google Analytics. The MainWP Piwik Extension enhances this by providing an easy way to view and manage your analytics data for all connected websites, helping users streamline their tracking and reporting process.
Key Features of the MainWP Piwik Extension:
- Centralized Analytics Dashboard:
- View and manage Matomo analytics for all connected WordPress sites directly from the MainWP dashboard.
- Easily access metrics for all your sites from a single interface without needing to log into each one individually.
- Real-Time Analytics:
- Monitor traffic, user behavior, goals, and other key performance indicators (KPIs) in real-time for all connected websites.
- Track live data such as page views, bounce rates, conversion rates, and user demographics.
- Dashboard Widgets:
- The extension provides widgets on the MainWP dashboard that display important Matomo analytics data for each connected site. This includes information like the number of visitors, page views, and bounce rates.
- Goals and Conversions Tracking:
- Track the success of predefined goals across multiple sites, such as purchases, form submissions, or other user actions.
- Monitor conversions to assess the effectiveness of your websites and marketing campaigns.
- Visitor Insights:
- Gain insights into user behavior, such as the most visited pages, user interactions, traffic sources, and devices.
- Use this data to improve website performance, content strategy, and user experience.
- Customizable Reporting:
- Generate and export detailed reports based on a variety of criteria like date range, specific goals, or particular websites.
- Reports can be customized to include metrics relevant to your business or client needs and can be exported in formats like PDF or CSV.
- Automated Notifications:
- Receive alerts about any significant changes in website traffic, such as traffic spikes or drops, which can be critical for site performance and marketing insights.
- Integration with Matomo Tag Manager:
- If you're using Matomo Tag Manager, the extension provides the ability to manage and track tags across all your WordPress sites.
- Multi-Site Support:
- Manage analytics across several WordPress sites simultaneously. The extension supports multiple sites, making it perfect for agencies or individuals with several websites.
- Privacy and Data Control:
- Matomo is a self-hosted platform, giving you full control over your data. It’s a good choice for users who want privacy and don’t want to rely on third-party platforms for analytics.
How to Use the MainWP Piwik Extension:
- Install Matomo (Piwik):
- Set up Matomo either by hosting it on your own server or using Matomo Cloud. Add the tracking code to the websites you want to monitor.
- Install and Activate the MainWP Piwik Extension:
- On your MainWP dashboard, go to the Extensions section, purchase and install the MainWP Piwik Extension.
- Once installed, go to the settings to connect your Matomo account by adding your Matomo instance URL and API key.
- Connect Your Sites:
- After connecting Matomo, you can begin linking your WordPress sites to Matomo for tracking. This may involve inserting tracking codes on your sites if they aren't already installed.
- View Analytics:
- Once everything is set up, you can access key metrics directly from the MainWP dashboard, where you will see the Matomo analytics data for each site.
- Generate and Export Reports:
- Create customized reports based on the data you wish to track. You can filter by date, goals, or even user segments.
- Export reports in various formats (such as CSV or PDF) for sharing or further analysis.
- Monitor Visitor Behavior:
- Use the insights to understand how users interact with your sites, which pages are the most popular, and what sources are driving traffic.
Benefits of the MainWP Piwik Extension:
- Time-Saving: Monitor and manage analytics for multiple sites in one place, eliminating the need to log in to each site separately.
- Enhanced Reporting: Generate custom reports and gain detailed insights into user behavior, site performance, and goal conversions.
- Real-Time Data: Get up-to-date traffic data and performance metrics to make informed decisions quickly.
- Comprehensive Visitor Tracking: Track important visitor metrics like traffic sources, device usage, and page visits.
- Privacy-Focused Analytics: Since Matomo is self-hosted, you maintain complete control over your data, making it ideal for privacy-conscious users.