Order Bumps in MemberPress are a powerful feature designed to help increase sales and revenue by offering customers an easy way to purchase additional products or services during the checkout process. Essentially, an order bump is a pre-selected offer that appears during checkout, encouraging customers to add more items to their cart with just one click. This feature is particularly useful for upselling or cross-selling complementary products, like exclusive content, higher-tier memberships, or even add-ons to your courses.

Key Features of Order Bumps in MemberPress:

1. Increased Revenue: By offering a relevant upsell at the point of checkout, order bumps can significantly increase the average order value (AOV). For example, you can offer a premium version of a course, a one-on-one coaching session, or exclusive content related to the course.
2. Seamless Checkout Process: Order bumps are designed to appear at the checkout page, right before customers complete their purchase. This makes the process quick and frictionless, as users can add items with a single click without having to leave the checkout page.
3. Customizable Offers: You can customize the order bump to suit your offerings. This includes creating offers based on membership plans, specific products, or even time-sensitive deals (like limited-time discounts).
4. Enhanced User Experience: Order bumps are non-intrusive and are typically presented in a way that doesn’t interrupt the user’s purchasing flow. They allow users to add more to their cart without the need to navigate away from the checkout process.
5. Conditional Logic: You can set conditions for when an order bump is displayed. For example, you can show an order bump only to users who have selected a certain membership level or product. This helps make the offers more relevant to the customer.

How to Set Up Order Bumps in MemberPress:

While MemberPress itself doesn’t come with built-in order bump functionality, you can integrate it with third-party tools like WooCommerce or ThriveCart (for more advanced bump features) to enable this functionality. Here’s a basic outline of how you can set up order bumps using MemberPress in combination with other tools:

1. Install and Activate MemberPress: Make sure you have MemberPress installed and activated on your WordPress site.
2. Integrate with WooCommerce (Optional): If you’re using WooCommerce, you can create order bumps within the WooCommerce checkout process. WooCommerce allows for the creation of upsells and cross-sells that function similarly to order bumps.
   • Install and activate the WooCommerce plugin.
   • Set up a product as an order bump in WooCommerce (like a complementary membership or digital product).
   • Configure your WooCommerce checkout page to include these bumps.
3. Use Third-Party Plugins:
   • ThriveCart: ThriveCart offers built-in order bump functionality. You can connect ThriveCart with MemberPress to sell your courses or membership plans. During checkout on ThriveCart, you can add a bump offer that users can select with a single click.
   • CartFlows: Another popular tool for WordPress that integrates with WooCommerce to create order bumps and funnels, making it easy to add these offers to your checkout process.
4. Set Up Order Bump Rules: If you are using an advanced tool like ThriveCart or CartFlows, you can set conditions for when specific order bumps are shown (e.g., based on the membership level or the product being purchased).
5. Test the Checkout Process: Once you’ve configured your order bumps, test the checkout process to make sure they appear correctly and function as intended. Ensure that the user experience is seamless and that customers can easily add the bump offer to their cart.

Examples of Order Bumps for MemberPress:

• Course Add-Ons: If a customer is purchasing access to a course, you can offer an order bump for a related eBook, downloadable resources, or a live webinar ticket.
• Upsell to Premium Membership: For users purchasing a basic membership, offer a bump that upgrades them to a premium membership for a limited-time discount.
• Consultation or Coaching: If you’re offering an online course, a coaching session or one-on-one consultation could be a great addition to offer at checkout.
• Exclusive Content or Bonuses: Offer special reports, templates, or bonus lessons as an order bump.

Conclusion:

Order Bumps in MemberPress (using third-party tools) are an effective way to increase the value of each transaction by encouraging customers to add extra items to their cart right before completing their purchase. This feature is ideal for monetizing your courses, memberships, and related products in a seamless and non-disruptive way, boosting your revenue with minimal effort. If you’re looking for a simple upsell feature within MemberPress, integrating it with a tool like ThriveCart or WooCommerce is a solid solution.