WooCommerce Wholesale Pricing is a plugin designed to enhance the functionality of a WooCommerce store by allowing you to offer wholesale pricing to specific groups of customers. This plugin helps store owners cater to wholesale buyers, bulk purchasers, or B2B customers by providing them with exclusive discounts, product pricing, and terms tailored to their needs.

Key Features of WooCommerce Wholesale Pricing:

1. Set Wholesale Prices:

• With this plugin, you can set wholesale prices for products that differ from regular retail prices. This is ideal for businesses that want to offer discounted pricing for customers purchasing in bulk or for wholesale customers.
• Prices can be defined per product or product category.

2. Wholesale User Roles:

• The plugin allows you to create custom user roles for wholesale customers (e.g., Wholesale Customer, Retail Customer), and assign them different pricing options.
• You can easily control which users are eligible for wholesale pricing based on their user role.

3. Bulk Pricing:

• Wholesale pricing can be set based on quantity. For example, a customer purchasing 10 items might get a discounted price that is different from the price for someone purchasing only 1 item.
• This allows you to incentivize larger orders and increase your average order value by offering volume discounts.

4. Pricing by User Role:

• You can set specific pricing for different user roles, so retail customers see regular prices, while wholesale customers see discounted prices.
• Wholesale pricing can also be hidden from non-wholesale users to keep the price information exclusive.

5. Minimum Order Requirement:

• You can set a minimum order quantity or minimum order value for wholesale customers, ensuring that wholesale buyers purchase in quantities that make it worthwhile for your business.
• This feature helps to optimize profit margins by ensuring that bulk orders are placed.

6. Custom Pricing Options:

• The plugin allows you to customize pricing for individual customers or customer groups, including adding flat discounts, percentage discounts, or tiered pricing (e.g., different price points based on order quantities).
• You can set discounts on individual products or apply them store-wide for all products.

7. Hide Wholesale Prices from Retail Customers:

• You can hide wholesale prices from retail customers to ensure that they only see the regular prices, avoiding confusion and protecting your wholesale rates.
• This feature ensures that only authorized wholesale buyers can see and access the special pricing.

8. Wholesale Ordering Form:

• The plugin provides the option for a custom wholesale ordering form that can streamline the order process for bulk buyers. This feature allows you to present all products in a single, easy-to-navigate list, simplifying the ordering process.

9. Customizable Display:

• You can customize how wholesale prices are displayed on product pages, ensuring a consistent presentation throughout the store.
• You can also create custom labels to highlight items on sale or available at wholesale rates.

10. Integration with WooCommerce Subscriptions:

• The plugin integrates well with WooCommerce Subscriptions. This means wholesale customers can subscribe to receive regular product shipments at discounted wholesale prices, which is beneficial for both suppliers and bulk buyers.

11. Import/Export Pricing:

• The plugin offers an import/export feature, making it easier to manage large catalogs with specific wholesale pricing.
• You can import wholesale prices and user roles via CSV files or export them for easy management.

12. Multi-Currency Support:

• If your store is global, WooCommerce Wholesale Pricing supports multi-currency setups. Wholesale pricing can be adjusted based on different currencies, making it suitable for international businesses.

Benefits of Using WooCommerce Wholesale Pricing:

1. Increased B2B Sales:
   • By offering discounted pricing to wholesale customers, you create a dedicated sales channel for bulk and B2B orders, which can result in larger sales volumes and increased revenue.
2. Improved Customer Segmentation:
   • The ability to create custom user roles and offer tailored pricing makes it easier to segment customers and provide personalized pricing that suits their needs, improving customer satisfaction.
3. Simplified Order Management:
   • By offering a wholesale ordering form and easy-to-manage pricing structures, you make it easier for wholesale buyers to place orders and for you to track and fulfill those orders.
4. Better Profit Margins:
   • Wholesale pricing allows you to balance discounted prices with higher order volumes, helping you maintain better profit margins while satisfying bulk buyers.
5. Better Control Over Pricing:
   • The plugin gives you full control over who gets access to wholesale pricing and allows you to specify conditions such as minimum order value, order volume, and user role to ensure you remain profitable.
6. Support for Multiple Business Models:
   • Whether you’re selling to retailers, resellers, or other businesses, the plugin’s flexibility supports a variety of business models, making it ideal for wholesale, B2B, or even membership-based stores.

How to Use WooCommerce Wholesale Pricing:

Step 1: Install and Activate the Plugin:

• Install the WooCommerce Wholesale Pricing plugin from the WordPress dashboard under the Plugins section, and activate it.

Step 2: Set Up User Roles:

• Once the plugin is activated, go to the WooCommerce settings page and create the different user roles for wholesale and retail customers. You can do this through the Users section in WordPress.
• Assign these roles to customers when they register or upon approval.

Step 3: Configure Wholesale Pricing:

• Go to the plugin settings in the WooCommerce dashboard and configure wholesale pricing rules for your products.
• Set the wholesale price per product or category and define discounts for specific customer roles or quantities.

Step 4: Enable Minimum Order Requirements:

• Set minimum order quantities or minimum order values for wholesale customers to ensure they meet the business’s bulk order requirements.

Step 5: Display Wholesale Prices:

• Customize how wholesale pricing is displayed on product pages. You can choose to show prices to specific user roles or hide them entirely from retail customers.

Step 6: Set Up the Wholesale Ordering Form:

• If desired, configure a custom wholesale ordering form to make the bulk purchasing process easier for your wholesale customers.

Step 7: Review and Test:

• Before going live, review your settings, test the plugin by switching between different user roles, and verify that wholesale pricing is only visible to those with the correct roles.

Step 8: Manage Orders and Pricing:

• Use the plugin's import/export functionality to update and manage large product catalogs and wholesale pricing, making it easier to keep track of your store’s pricing and customer data.

Conclusion:

WooCommerce Wholesale Pricing is a powerful tool for store owners looking to sell products at discounted rates to bulk buyers, B2B customers, or wholesalers. By offering custom pricing, wholesale discounts, and minimum order requirements, this plugin allows you to effectively manage wholesale sales, improve your profit margins, and streamline the ordering process for bulk customers. It is a must-have for any WooCommerce store that wants to expand into the wholesale market or cater to large-volume buyers.