WS Form PRO – ActiveCampaign Integration is a powerful feature that connects WS Form PRO, a premium WordPress form builder plugin, with ActiveCampaign, a popular email marketing and customer relationship management (CRM) platform. This integration allows you to seamlessly send form submissions from your WordPress site directly into ActiveCampaign, enabling you to automate your email marketing workflows, manage contacts, and build targeted campaigns.

Key Features of WS Form PRO – ActiveCampaign Integration:

1. Seamless Contact Syncing:
   • Automatic Contact Sync: When a user submits a form built with WS Form PRO, the plugin automatically syncs the form data to your ActiveCampaign account. This allows you to easily capture leads and store them in your ActiveCampaign contact list.
   • Custom Fields Mapping: You can map form fields from WS Form to custom fields in ActiveCampaign, ensuring that the data you collect on your WordPress site is accurately transferred to your CRM.
2. Form Submissions as Triggers:
   • Automation Triggers: You can set up ActiveCampaign automations that trigger when specific form submissions are received. For example, when a user submits a contact form, it can trigger an email campaign, a follow-up sequence, or an update to their contact profile.
   • Tagging: Automatically add tags to contacts in ActiveCampaign based on the form submissions. Tags can be used to segment contacts, personalize campaigns, and automate specific workflows.
3. Opt-in Management:
   • Double Opt-In: Ensure compliance with email marketing laws (such as GDPR) by using ActiveCampaign’s double opt-in process when form submissions are sent to your email list. This ensures that users confirm their subscription before being added to your mailing list.
   • List Segmentation: Form submissions can be used to automatically add users to different email lists or segments in ActiveCampaign based on the answers they provide in the form.
4. Advanced Conditional Logic:
   • Conditional Field Mapping: With WS Form PRO’s advanced conditional logic, you can specify different actions based on user input. For example, you can send users with specific answers to different ActiveCampaign lists or trigger different automations depending on the form data.
   • Custom Workflows: You can set custom workflows based on specific form responses, allowing for more personalized engagement with your leads and customers.
5. Real-Time Data Transfer:
   • Instant Form Submission Handling: Data is sent to ActiveCampaign in real time when the form is submitted. This ensures that your leads are added immediately to your CRM without delay, allowing you to quickly follow up with leads.
6. Email Campaign Integration:
   • Campaign Triggering: Use form submissions to trigger email campaigns in ActiveCampaign. For example, after a user submits a form, they can receive a confirmation email, a welcome email, or a series of follow-up emails that you’ve set up in ActiveCampaign.
7. Custom API Integration:
   • Advanced API Options: The plugin provides flexibility for advanced users who want to customize the integration. Developers can use API keys and access endpoints to interact with ActiveCampaign’s API for more complex use cases.
8. Detailed Reporting:
   • Track Form Submissions: View detailed reports on form submissions that are synced with ActiveCampaign. This helps you analyze the effectiveness of your forms and track how well they’re converting visitors into contacts.
   • Conversion Tracking: Monitor conversion rates from form submissions to contacts and email campaign responses, giving you insights into your lead generation and marketing efforts.
9. GDPR Compliance:
   • Data Protection: The integration is designed with GDPR compliance in mind, ensuring that personal data collected via forms is handled securely and that users can opt-in or opt-out of marketing communications as required by law.

Benefits of WS Form PRO – ActiveCampaign Integration:

1. Enhanced Marketing Automation:
   • The integration enables you to automate many aspects of your marketing, including lead capture, follow-up emails, and targeted campaigns. This helps save time and improve the efficiency of your marketing efforts.
2. Better Lead Management:
   • Automatically sync form submissions with ActiveCampaign, allowing you to organize leads, track their interactions with your campaigns, and send them relevant content based on their behavior and preferences.
3. Customizable Workflows:
   • By combining WS Form PRO’s advanced form features with ActiveCampaign’s automation tools, you can build sophisticated workflows to nurture leads, convert them into customers, and engage with them over time.
4. Increased Conversion Rates:
   • Streamlining the process from form submission to email campaign ensures that leads are contacted quickly and appropriately, which can help improve conversion rates and the likelihood of turning visitors into paying customers.
5. Easy Integration:
   • The integration between WS Form PRO and ActiveCampaign is simple to set up, even for non-developers. With minimal configuration, you can start collecting and managing leads in ActiveCampaign right away.
6. Personalization:
   • With the ability to map form fields to custom fields in ActiveCampaign, you can send personalized emails and create tailored experiences for your leads and customers based on their responses.
7. Better Reporting & Analytics:
   • Syncing form submissions with ActiveCampaign gives you the ability to analyze form performance and track how submissions correlate with your email marketing campaigns and conversions, helping you fine-tune your strategy.

How to Set Up WS Form PRO – ActiveCampaign Integration:

1. Install WS Form PRO:
   • Install and activate WS Form PRO on your WordPress website. You can do this by uploading the plugin from the WordPress admin panel or by purchasing and downloading the plugin from the official WS Form website.
2. ActiveCampaign Account:
   • Make sure you have an ActiveCampaign account. If you don’t have one, sign up for a plan that fits your needs.
3. API Key Setup:
   • In the WS Form PRO settings, navigate to the ActiveCampaign integration section. Here, you’ll need to input your ActiveCampaign API URL and API key. You can find these details in your ActiveCampaign account under Settings > Developer.
4. Create a Form:
   • Create a new form or edit an existing form using WS Form PRO. Add the fields you want to use to collect user data (e.g., name, email, phone number, etc.).
5. Map Form Fields to ActiveCampaign:
   • In the form settings, map the form fields to the corresponding fields in your ActiveCampaign account. You can also choose to add tags, segments, or specify a list for each submission.
6. Set Up Automations:
   • Configure ActiveCampaign automation triggers for form submissions. You can set up automations that will trigger based on the form data, such as sending welcome emails or adding users to specific lists.
7. Publish the Form:
   • Once your form is set up, add it to your pages, posts, or sections as needed. You can then start collecting submissions and automatically sync them with ActiveCampaign.

Conclusion:

The WS Form PRO – ActiveCampaign integration is an excellent tool for businesses looking to streamline their lead generation and email marketing efforts. It simplifies the process of capturing form submissions and sending them directly to ActiveCampaign, where you can use automation to nurture leads, create targeted campaigns, and grow your contact list. With features like custom field mapping, conditional logic, and real-time syncing, this integration offers a seamless experience for anyone looking to automate their email marketing workflows and improve customer engagement.