WS Form PRO – Brevo (formerly Sendinblue) Integration allows you to seamlessly connect your WS Form PRO forms with Brevo, a popular all-in-one marketing automation platform. This integration provides a powerful way to capture leads, manage email campaigns, and automate communication directly from your WordPress site’s forms.

Key Features of WS Form PRO – Brevo Integration:

1. Lead Capture and Email Automation:
   • Automatically Send Form Data to Brevo: Once a user submits a form, their information (e.g., name, email, phone number) is sent directly to Brevo. This allows you to instantly add leads to your Brevo email lists for follow-up campaigns.
   • Automated Email Campaigns: Use Brevo’s robust email automation features to send automated emails, such as welcome messages, promotional offers, or confirmation emails after a form submission.
2. Email List Management:
   • Add Contacts to Specific Lists: You can assign form submissions to specific Brevo contact lists, ensuring that leads are grouped based on interests, sign-up forms, or other criteria. This makes it easier to target specific groups with tailored campaigns.
   • Custom Fields: Map your form fields to Brevo custom fields to store additional user information in your email lists, providing more personalized communication.
3. Segmentation and Personalization:
   • Segment Leads: Based on form responses, you can use Brevo’s segmentation tools to categorize leads into different segments, helping you send targeted and relevant email campaigns.
   • Personalized Emails: With Brevo’s dynamic content features, you can create personalized email content that is tailored to specific users based on the information captured via your forms.
4. Email Marketing Automation:
   • Trigger Email Campaigns: After a form submission, you can trigger a series of email automations such as onboarding sequences, product recommendations, or reminder emails to nurture your leads and convert them into customers.
   • Autoresponders: Set up automated response sequences to engage with users right after they submit the form. You can send confirmation emails, newsletters, or any type of follow-up communication that fits your marketing strategy.
5. Multistep Form Support:
   • Collect Data in Multiple Stages: If your form requires multiple stages of information (e.g., personal information, payment details, preferences), the integration will send the data in a streamlined way to Brevo after each step, keeping your records organized.
   • Dynamic Forms: Use dynamic fields in your forms that can trigger different actions based on user selections. For example, if a user selects a certain product or service, you can automatically tag them in Brevo with specific interest-based tags.
6. Customizable Form Actions:
   • Conditional Logic: Use WS Form PRO’s powerful conditional logic to decide when and how to send form data to Brevo. For example, you can set conditions based on user responses to send different information to Brevo, such as adding a lead to a particular list or triggering a different email campaign.
   • Custom Confirmation Messages: After submission, you can display custom confirmation messages or redirect users to a specific page, like a “Thank You” page, while still capturing the data in Brevo.
7. Real-Time Data Sync:
   • Instant Data Sync: The integration ensures that form data is sent to Brevo in real-time, so you can start engaging with your leads immediately after they submit a form on your website.
8. GDPR Compliance:
   • Data Protection: Brevo offers tools to help ensure that you comply with GDPR and other data protection regulations. When collecting personal data via WS Form PRO, you can easily set up consent fields (like checkboxes) to ensure users agree to receive emails and communications from your business.
9. Detailed Analytics and Reporting:
   • Track Form Performance: Use Brevo’s built-in analytics and reporting tools to track the effectiveness of your email campaigns and form submissions. You can analyze metrics like open rates, click-through rates, and conversion rates to optimize your lead generation efforts.
   • Conversion Tracking: Track how many leads generated via your forms eventually become paying customers or complete your desired conversion actions. This helps you understand which forms or campaigns are performing best.
10. Integration Setup:
    • Easy Configuration: Setting up the integration between WS Form PRO and Brevo is easy and doesn’t require coding knowledge. Simply input your Brevo API key into the WS Form PRO settings to connect the two platforms.
    • Form Customization: Once connected, you can add Brevo actions to any of your forms and choose what data to send. You can also customize the integration by selecting the Brevo lists, tags, or campaigns to associate with specific form submissions.

Benefits of WS Form PRO – Brevo Integration:

1. Effortless Lead Management:
   • By automatically adding form submissions to your Brevo lists, you can manage and categorize leads more efficiently, improving your marketing campaigns and outreach efforts.
2. Email Automation and Nurturing:
   • This integration helps streamline your email marketing efforts by allowing you to automate the entire follow-up process. Once a lead is captured via WS Form PRO, Brevo can trigger relevant follow-up emails, saving you time and ensuring timely communication with leads.
3. Improved Conversion Rates:
   • The ability to segment leads and send targeted, personalized emails increases the chances of converting leads into customers. By sending the right message at the right time, you can nurture leads effectively and increase conversion rates.
4. Customization and Flexibility:
   • With WS Form PRO’s drag-and-drop form builder and conditional logic, you can create forms tailored to your needs. The integration with Brevo ensures that each lead receives the right follow-up message, and your email lists stay organized.
5. GDPR-Compliant:
   • If you’re operating in regions with strict data protection laws, like the EU, this integration helps ensure that you remain compliant with GDPR by obtaining proper consent for email communications and handling user data responsibly.
6. Better Marketing Insights:
   • By integrating Brevo’s email campaigns and reporting tools with your WS Form PRO submissions, you can analyze the performance of both your forms and your email marketing campaigns. This gives you valuable insights into which strategies are working and which need improvement.
7. Streamlined Workflow:
   • Automating the process of sending form data to Brevo eliminates the need for manual data entry and improves efficiency. It also ensures consistency in how lead data is handled and integrated with your marketing efforts.

How to Set Up WS Form PRO – Brevo Integration:

1. Install and Configure WS Form PRO:
   • Install WS Form PRO on your WordPress site and ensure that you have the appropriate license to access the Brevo integration.
2. Create a Brevo Account:
   • Sign up for a Brevo (formerly Sendinblue) account, if you don’t already have one, and generate an API key from your Brevo account dashboard.
3. Connect WS Form PRO to Brevo:
   • In the WS Form PRO settings, navigate to the Brevo integration section and input your Brevo API key. This will link your forms to your Brevo account.
4. Set Up Forms:
   • Create your form(s) in WS Form PRO and add the necessary fields (such as name, email, etc.) that you want to send to Brevo. You can configure conditional logic to control when data is sent based on user input.
5. Choose Lists and Actions:
   • After setting up the form, configure the Brevo list(s) or tags you want to associate with the form submission. You can also set up any automated actions in Brevo, such as email marketing campaigns or welcome emails.
6. Test the Integration:
   • Before going live, test your forms and the data synchronization with Brevo to ensure that form submissions are properly captured and added to the correct Brevo lists.
7. Launch the Form:
   • Once you’ve tested the integration and everything is working as expected, publish your form on your website and start capturing leads directly into your Brevo account.

Conclusion:

The WS Form PRO – Brevo Integration provides a seamless way to capture leads, manage email campaigns, and automate communication directly from your WordPress forms. By integrating Brevo with WS Form PRO, you can leverage Brevo’s marketing automation features, such as email campaigns, segmentation, and personalization, to enhance your lead nurturing process and improve conversions. Whether you’re running a single email campaign or a series of automated workflows, this integration simplifies the process and helps you stay organized while engaging with your leads effectively.